BA / BA(Hons)Marketing Management - CityU 香港城市大學



BA / BA(Hons)Marketing Management
市場營銷管理文學士/市場營銷管理榮譽文學士

 
Full-time 16th Intake / Part-time 7th intake
(The First Six Intakes were titled BA / BA (Hons) Marketing Management with Business Studies)
 
Top-up degree
Suitable for Sub-degree Holders
 
Special Features
Academic and Practical teaching
  • Strong practical orientation on a sound theoretical basis
Real-life Marketing experience
  • Live Project: An experience of developing marketing strategies and implementation plans for real-life companies in HK
Overseas Study Opportunity
  • Eligible students can study at Edinburgh Napier University in the UK in Trimester 2
Programme Duration
Full-time : BA-9 months/ BA (Hons) -12 months + 3 months for dissertation
Part-time : BA-12 months/ BA (Hons) - 20 months

 
QF Level : 5
QR Registration No: 12/000153/5 [BA(Hons)] 12/000154/5 [BA]
Validity Period: 1 Sep 2012 to 31 Aug 2020

Commencement: September 2019
 
Information Seminar
                  
Date: 22 February 2019 (Friday)
Time: 7:00pm-8:00pm
Venue: LI-2610, 2/F Li Dak Sum Yip Yio Chin Academic Building, Kowloon Tong, City U
Online Reservation: www.cityu.edu.hk/ce/seminars/bamm
Achieving a Successful Career in Marketing
Application Fee (HK $160) waiver for on-site prograrnme applicaton
 
Some modules of this programme are in the list of CEF reimbursable courses.

This is an exempted programme under the Non-local Higher and Professional Education (Regulation) Ordinance (ref. nos.: 452008[BA(Hons)] & 452009 [BA]). It is e matter of discretion for individual employers to recognise any qualification to which this programme may lead.
 
www.cityu.edu.hk/ce/bamm
Tel: +3442 2369 (Full-time)
Tel: +3442 5294 (Part-time)
E-mail: bm@scope.edu

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